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Comcast to Invest in Buzzfeed, The Verge?

buzzfeed-voxVerizon owns AOL and its blog properties. Viacom/Paramount owns S&S/CBS and its online news sites. And Newscorp owns the WSJ, HarperCollins, etc.

And now Comcast wants a piece of Buzzfeed and Vox Media – or so Re/code reports.

NBCUniversal is close to a deal to invest $250 million in BuzzFeed, in a transaction that will value the booming digital publisher at around $1.5 billion.

Sources say Comcast’s TV and film unit has a “handshake” agreement with BuzzFeed, which raised $50 million last year at a $850 million valuation. NBCU also is negotiating to invest in Vox Media, which owns this website, in a deal that would value Vox at $850 million. Last fall Vox Media raised money at a $380 million valuation.

We all know Buzzfeed, of course, but Vox Media  is less well known. It owns Vox, Polygon, The Verge, and Re/code.

As the story goes, the rumored deals are part of a new effort by NBCUniversal CEO Steve Burke to invest in digital properties that he thinks can tap into the millennial audiences who are cutting cords and leaving the audience base of NBCU’s TV networks and most others.

According to Re/code, the motivation for the deal is for NBCU to get a crash course on digital content and distribution from its new investments, and possibly add new digital distribution channels.

Curiously, re/code was not able to get a comment out of their parent company, Vox Media. This blogger can’t tell whether that means the deals are more likely or less likely to happen, but I am thinking that the scoop might sour the investment in Vox Media.

Depending on how you view it, this could look like Vox Media can’t be trusted to keep a secret or to squash a story detrimental to its parent company (editorial independence be damned).That might cool Comcast’s interest.

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