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Ebook sales hit 40m USD for July

The IDPF have release the reported sales figures for July 2010. Sales jumped from $29.8m in June to 40.8m. If you’ve been following this blog for any length of time then you might recall that last month I announced that the reported sales had hit a plateau. I bet most of you will beleive that today’s numbers prove that I was wrong.

Not necessarily.

I made a number of predictions 2 months back and I want to highlight one of them:

Four, I don’t think ebook sales will grow on their own at quite the same spectacular rate as last year.  Instead, I think market growth will be directly related to the publicity surrounding new ereader announcements. (The big January sales might have been caused by the Nook.)

The new DX Graphite was announced at the beginning of July, accompanied by the usual media frenzy. I won’t make the claim that it is the only cause of the sales increase, but you have to agree it probably had a positive effect.

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Mike Cane September 20, 2010 um 12:51 pm

Gross figures are always impressive. But I’d like to see fine detail, such as broken out by price range. How many above $9.99 sold? How many below $4.99 sold? I’d also like to see how many DEVICES this represents. And you keep forgetting — roaring iPad sales had to factor into this, not just Kindle.

Nate the great September 20, 2010 um 1:02 pm

Except that roaring iPad sales also factored into the flat sales in March, April, May, and June. I’d say that roar is more like a meow.

Mike Cane September 20, 2010 um 7:48 pm

So what accounts for this boost? Kobo Reader sales? Nook WiFi? Kindle 3? Or all?

Nate the great September 20, 2010 um 7:53 pm

I’d say the cause was the Kindle DX launch.

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