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Amazon now Bundling Fire TV & Kindle Fire HDX Tablet ($249)

kindle-fire-tablet-bundle[1]It looks like Amazon is not satisfied with how many Fire TVs they’ve been selling; they’re now bundling the 2-month-old set top box with the 7″ Kindle Fire HDX tablet.

Amazon has paired their new media streamer with last year’s Android tablet for $249. The new bundle, which was first noticed yesterday, is $79 cheaper than purchasing the two devices separately.

The Kindle Fire HDX runs Amazon’s proprietary version of Android on a 2.2 Ghz Snapdragon 800 CPU with 2GB RAM, 16GB/32GB/64GB internal storage, dual-band Wifi, enhanced audio. It has a 7″ screen and costs $229 from Amazon, though you can find it for less if you shop around.

The Fire TV runs a modified version of Android on a 1.7 GHz quad-core Qualcomm Snapdragon 8064 CPU with 2GB RAM, 8GB internal storage, Wifi, Bluetooth, and more. The Fire TV retails for $99.

Something tells me that Amazon is not selling all that many Fire TVs. This much hyped gadget launched in early April 2014 with a $99 price tag, and two months later it is being sold at an effective retail price of $20. Sure, Amazon regularly offers sales on their hardware and there are some obvious synergies between this tablet and the Fire TV, but I think this deal is too steep of a discount and it came too quickly.

Admittedly, no one knows how many Fire TVs or Fire HDXs have been sold, but it strikes me as a little unusual for Amazon to offer such a steep discount during an off-season.



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fjtorres June 2, 2014 um 8:17 am

So, figure on a $50/30 split of the discount it puts the HDX at $180 and the FireTV at $$69.
Right where they should be for competitive reasons for Father’s day.

Nate Hoffelder June 2, 2014 um 8:30 am

The Fire TV is only 2 months old, so I would have thought that a sale discount would be $10, not $30. If it had healthy sales it would not need such a steep discount.

fjtorres June 2, 2014 um 11:01 am

But since it is overpriced by $20 to start with… 😉

Nate Hoffelder June 3, 2014 um 3:04 pm

That’s a point I hadn’t considered.

Common Sense June 2, 2014 um 6:07 pm

I’m not surprised. Anyone who wanted that kind of functionality already had another device, i.e. Roku. Why spend $99 for a device you don’t need?

Amazon was a day late and a dollar short on this one.

R. Scot Johns June 3, 2014 um 10:16 am

This has been up as a "limited time" deal for about two weeks now. See banner here:

I think you’re overreacting to the bundle. My guess is Amazon is pushing Fire TV hard as a loss leader to firmly establish its presence in the video arena, against other vendors who are already well entrenched. This one will be a harder sell for them, since they’re starting from behind. But with Prime they have a decent shot at it.

Nate Hoffelder June 3, 2014 um 10:51 am

If the bundle goes away then I may have overreacted; I misinterpreted a limited time sale. But if it stays then I would say I was right. ;

fjtorres June 3, 2014 um 1:27 pm

If they wanted to push Fire TV as a loss-leader they should’ve priced it as a loss leader.

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