Google Glass is Dead; Long Live Google Glass
This next bit of news is no surprise to me.
After years of research and development and two years of limited sales, Google announced today that it are ending sales of its heads up display, Google Glass.
The project is being promoted out of the Google(X) labs and placed under Nest founder and CEO Tony Fadell. Ivy Ross will continue to run the day-to-day operations of the Glass organization, which it appears is now part of Nest.
But most importantly:
As part of this transition, we’re closing the Explorer Program so we can focus on what’s coming next. January 19 will be the last day to get the Glass Explorer Edition. In the meantime, we’re continuing to build for the future, and you’ll start to see future versions of Glass when they’re ready.
I don’t want to sound like I have 20-20 hindsight, but I’m not surprised that they’re ending sales, and I don’t expect Google Glass to ever be available again.
One of the posts I had been planning to write for CES focused on Google Glass. Last year it was incredibly common, this year not so much.
When I say that at CES 2014 I could look across the crowd and see a dozen Google Glass (or more) being worn, I am not exaggerating; it really was that common.
This year, not so much. I rarely saw more than a single Google Glass at a time. While that is not by any means a thorough market research effort, it does tell me that the rich techies who can afford Google Glass bought it and then stopped using it.
That kind of an adoption and abandonment rate is startling to say at the least; can you imagine if all those techies had decided to abandon their tablets? Their smartphones? I cannot picture it, and yet I saw for myself that the Google Glass came and went, with most of the discarded wearables relegated to the closet or CraigsList.