Hachette Reports eBooks Sales Are Still Rising in the US and Abroad – Now 34%
The report covers the first 6 months of 2013 and while it doesn’t include as many specific details as I would like Lagardère did mention a few details about the ebook market.
According to the press release, ebooks continue to make up a growing percentage of Lagardère’s adult trade sales in English-speaking countries. eBooks have reached a new high of 34% of Hachette’s adult trade sales in the US (up from 27% this time last year) and they are also accounting for 31% of adult book sales in the United Kingdom (up from 22% this time last year).
eBooks now account for over 11% of Lagardère Publishing’s total net sales (across all markets including France, UK, US, Canada, India, and more). That’s a considerable from this time last year, when ebooks generated only 8.4% of net sales.
Unfortunately Lagardère doesn’t offer any other details on specific ebook markets (other than adult trade ebook sales in France accounted for 3.2%), but the data they have provided is still useful in debunking the idea that Nicholas Carr invented last month – namely, that ebook sales are flattening.
The news today from Lagardère Publishing shows that their ebook revenues continues to increase. It went up by 2.9 percentage points, which is an increase of about a third of the 8.4% of net revenues provided by ebooks last year. That might not be the stellar growth seen in past years but it is still a decent growth rate.
And given that ebooks are still nascent in many book markets other than the English-language markets, there’s no reason to assume that ebook market share won’t continue to increase.
Update: Eion Purcell took the data apart and showed that the only thing growing at Lagardère Publishing was digital:
But you need to actually work the sums to see what that means. It means that in Fast-half 2013 Lagardère saw €103.61million in digital sales (Based n 11.3% of Net Sales for the division of €907million). So digital is now worth over €100million in net sales to Lagardère. That €100million is €27.59million more than First-half 2012.
That €27.59million represents just over 3% of overall net sales for the publishing division meaning practically all the like-for-like growth in the division and more than all the reported growth in the division came from digital. Without digital, Lagardère Publishing would be a shrinking business.