HarperCollins Partners with Kobo, Launches a Book Bundle Pilot in Australia
Developed in partnership with Boomerang Books and Kobo, the new program will let readers buy one of five books from Boomerang and get a coupon code for a free ebook from Kobo. Said program is being tested with 5 titles, including two novels and 3 biographies:
- Cleanskin Cowgirls by Rachael Treasure
- Ghost House by Alexandra Adornetti
- Kerry Stokes: The Boy from Nowhere by Andrew Rule
- Last Woman Hanged by Caroline Overington
- The Menzies Era by John Howard
The books are described by Boomerang as being bestsellers, but a quick check of Amazon.com reveals that the books have hardly any reviews – with one exception.
That exception is a biography called The Menzies Era. It’s a bio of Australia’s longest serving PM written by another former PM of Australia. That book has 40 one-star reviews, most of which focus on the subject’s eyebrows. (Yes, they are worth reading.)
Those 5 books can be found on the Boomerang website with prices ranging from $24 to $70 for the eyebrow biography. Australia or no, those are high prices, and that makes me wonder just what HC and Boomerang expect to accomplish here.
While Boomerang reminds us that we can "easily gift a bundled book without fear of what device (if any) someone reads on", I’m not sure who would want a copy of the biographies. I for one would not want to give the eyebrow biography to anyone other than as a very expensive gag gift.
But I could be wrong; we’ll just have to wait and see.
This is the 4th print/digital bundle launched by HarperCollins in the past year (actually, 14 months). Following a bundle launched in the UK in partnership with Foyles and txtr, over the summer HC launched two more bundles in North America, one in partnership with Vancounver-based BitLit, and the other with Bookshout.
And now HC has a bundle pilot in Australia.
image by ~My aim is true~