iSuppli Says Apple Continues to Dominate the Tablet Market
The market research firm iSuppli released their estimates for the 2011 global tablet market today. Apple is still on top, with Samsung distant second and Amazon a not surprising third. Here are the highlights:
- Year end estimates: Apple (62%), Samsung (9%), Amazon (6%), B&N (5%)
- Q4 estimates: Apple (57%), Samsung (8%), Amazon (14%), B&N (7%)
- Amazon shipped an estimated 3.9 million Kindle Fires in Q4
- Apple shipped an estimated 40.5 million iPads in 2011
- In 6 weeks Amazon managed to ship more KFs than Barnes & Noble shipped NC and NT in the entire year
- B&N also saw a huge bump in sales from the launch of the Nook Tablet (and the Christmas season)
- Samsung also saw a (small) bump in Q4; the only reason their share shrank was because every one else saw bigger increase
Do you know what’s interesting? These numbers don’t jibe with the stats that Flurry released a few weeks ago. Flurry’s numbers suggested that the KF was seeing more activity in January 2011 than all of Smsung’s Android tablets. This suggests that the Amazon estimate below is low or the Samsung estimate is high.
I think Flurry is most likely the correct number; they’re measuring actual use instead of the number of tablets built. But in either case, we don’t know bout the real data. You’d have to infiltrate corporate offices to find that out.