Keurig’s New Coffee Pod DRM Hacked, Copied?
Green Mountain Coffee Roasters, maker of the Keurig single cup coffee machines, had been planning to incorporate DRM into their next generation coffee pods (think ink jet cartridges, only for coffee) but now it seems that their competitors have a different idea.
Two different makers of coffee pods have revealed that TreeHouse Foods, makers of the popular line of cappuccinos and hot chocolates, and Mother Parkers (they make brands like , , and )have announced plans to produce coffee pods which are compatible with the Keurig DRM.and could now offer compatible coffee pods.
In short, TreeHouse Foods and Mother Parkers have short-circuited Green Mountain’s nefarious plans to repeat a trick used by many printer makers: force their customers to only buy expensive proprietary cartridges.
Or at least that’s what they say they’ve done.
Neither of the Keurig competitors have released their new pods, and from what I can tell the new Keurig pods are still only being beta-tested, so it’s not clear to me that they’ve actually pulled this off. (And given the money involved, they have good reason to stretch the truth.)
But i wouldn’t be surprised if they had. The CEO of Treehouse Foods had boasted months ago that he thought "it will be a matter of months, not years, before we replicate the technology for the cups or the pods".
It looks like he was right, and that’s a good thing for coffee drinkers everywhere. It’s bad enough that we have to put up with proprietary cartridges for our printers, but to also have that perfidious idea spread to another market?