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Kindle Unlimited Funding Pool Grew Slightly in July 2020

Amazon announced on Friday that the Kindle Unlimited funding pool grew by $100,000 in July 2020, to $32.4 million.

The per-page rate, on the other hand, continues to vary wildly as a result of Amazon’s arbitrary changes to the funding pool.

  • July 2020: $0.004294
  • June 2020: $0.004547
  • May 2020: $0.004203
  • April 2020: $0.004226
  • March 2020: $0.0046
  • February 2020: $0.004547
  • January 2020: $0.004411
  • December 2019: $0.004664
  • November 2019: $0.004925
  • October 2019: $0.0046763
  • September 2019: $0.0046799
  • August 2019:  $0.004387
  • July 2019 –  $0.004394
  • June 2019 – $0.004642
  • May 2019 – $0.0046598
  • April 2019 – $0.0046602
  • March 2019 – $0.0045124
  • February 2019 – $0.0047801
  • January 2019 – $0.0044227
  • December 2018 – $0.0048778
  • November 2018 – $0.0052056
  • October 2018 – $0.0048414
  • September 2008 – $0.004885
  • August 2018 – $0.0044914
  • July 2018 – $0.0044936

P.S. Here’s a list of the monthly funding pools. It does not include the bonuses paid out each month.

  • July 2014: $2.5 million (Kindle Unlimited launches early in the month)
  • August 2014: $4.7 million
  • September 2014: $5 million
  • October 2014: $5.5 million
  • November 2014: $6.5 million
  • December 2014: $7.25 million
  • January 2015 – $8.5 million
  • February 2015: $8 million
  • March 2015: $9.3 million
  • April 2015: $9.8 million
  • May 2015: $10.8 million
  • June 2015: $11.3 million
  • July 2015: $11.5 million
  • August 2015: $11.8 million
  • September 2015: $12 million
  • October 2015: $12.4 million
  • November 2015: $12.7 million
  • December 2015: $13.5 million
  • January 2016: $15 million
  • February 2016: $14 million
  • March 2016: $14.9 million
  • April 2016: $14.9 million
  • May 2016: $15.3 million
  • June 2016: $15.4 million
  • July 2016: $15.5 million
  • August 2016: $15.8 million
  • September 2016: $15.9 million
  • October 2016: $16.2 million
  • November 2016: $16.3 million
  • December 2016: $16.8 million
  • January 2017: : $17.8 million
  • February 2017: : $16.8 million
  • March 2017: $17.7 million
  • April 2017: $17.8 million
  • May 2017 :$17.9 million
  • June 2017: $18 million
  • July 2017: $19 million
  • August 2017: $19.4 million
  • September 2017: $19.5 million
  • October 2017: $19.7 million
  • November 2017: $19.8 million
  • December 2017: $19.9 million
  • January 2018: $20.9 million
  • February 2018: $20 million
  • March 2018: $21 million
  • April 2018: $21.2 million
  • May 2018: $22.5 million
  • June 2018: $22.6 million
  • July 2018: $23.1 million
  • August 2018: $23.3 million
  • September 2018: $23.4 million
  • October 2018: $23.5 million
  • November 2018: $23.6 million
  • December 2018: $23.7 million
  • January 2019: $24.7 million
  • February 2019: $23.5 million
  • March 2019: $24 million
  • April 2019: $24.1 million
  • May 2019: $24.6 million
  • June 2019: $24.9 million
  • July 2019: $25.6 million
  • August 2019: $25.8 million
  • September 2019: $25.9 million
  • October 2019: $26 million
  • November 2019: $26.1 million
  • December 2019: $26.2 million
  • January 2020: $28.2 million
  • February 2020: $27.2 million
  • March 2020: $29 million
  • April 2020: $30.3 million
  • May 2020: $32.2 million
  • June 2020: $32.3 million
  • July 2020: $32.4 million

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Comments


Disgusting Dude August 16, 2020 um 6:49 pm

The funding pool isn’t arbitrary.
Rather it is a function of the total number of subscribers and the total number of full book equivalents read. What the function is is unclear but it is geared to maintain the per page payout relatively stable in the $0.0048 range. Plus or minus 10%. Your data supports that.

By now KU has been around long enough it is safe to say Amazon is making good money and not losing money on it. The question is what does the split look like. A while back an Amazon exec let out that KU subscriber averaged (then) around six full reads. Some (old) published reports put the full read payout around $1.10, which suggests that split might be similar to the KDP standard (70/30).

Just tea leaf reading, of course, but after six years we have to accept there is method to their madness.
They’re not blindly throwing darts at a wall.


Kindle Unlimited Funding Pool, Per-Page Rate Rose in August 2020 | The Digital Reader September 15, 2020 um 8:05 pm

[…] that the Kindle Unlimited funding pool for August 2020 totaled $32.6 million, up two hundred grand from July. At the same, the royalty paid for each page increased to […]


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