Kobo Launches a Closed Focus Group: Kobo Insiders
Got something to say about Kobo, and don’t feel like shouting it on Twitter or Facebook? Then you might want to inveigle an invite to Kobo’s customer survey group.
Back in April, Kobo quietly launched an "exclusive eReading research community" called Kobo Insiders. This is a place where Kobo tests its latest features, polls customers on their experiences, and generally asks the usual market survey questions most consumer-focused companies ask.
The community is open by invitation only, and so I can’t offer a first hand account. But we do know that Kobo says that members can:
- Let Kobo know what they think about its products and their shopping experience with Kobo
- Help Kobo understand what they want when looking for a new read or their experience using Kobo devices and apps
- Chat with like-minded customers about reading, writing and different elements of your life
- Preview new products and provide feedback
The April launch slipped by my radar at the time, but the topic did come up briefly on MobileRead and on Reddit. However, I’m still looking for a participant (or someone with an invite they could give me).
Have you gotten an invite? What did you think of the group?