Kobo to Open Boutique Shops Within WHSmith Stores in The UK
Kobo will be providing trained staff to fill new ereader departments in 100 WHSmith stores in the UK. The new sections will be launched throughout out 2012 and they’ll be places where customers will find "a dedicated team of Kobo experts to help introduce consumers to eReading and the best eReading device for their reading style." Oh, good, they’ll also be talking about the Kindle (it will work better for some people than the Kobo Touch will).
"We value our partnership with WHSmith and are excited to have dedicated, knowledgeable staff members who will educate WHSmith customers and introduce them to the benefits of Kobo." said Mike Serbinis, CEO of Kobo. "We know that in partnership with WHSmith we will deliver an engaging in-store experience that will demonstrate our expertise, best-in-class design, easy user experience, and innovative product line."
What, WHSmith didn’t have this already? They have been Kobo’s UK partner since, and they’ve been selling ereaders since at least 2010. I would have thought they would have had their ereader staff fully trained up by now. Also, why did this take 6 months to announce? I wonder if sales are lackluster.
In other news, the price of the Kobo Vox in the UK is dropping from £170 to £150, with the new prices taking effect today. The Kobo Touch will continue to sell for £80, and the Kobo "I wouldn’t get it in a million years" Wifi is listed for £60.
image by RachelH