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Livrada eBook Gift Cards Now Available on Their Website

I’ve never been one to love the idea of ebook gift cards (they’re not a good value), but today I found an adorable little gifting option which I’d like to share.

There are 2 companies working on bringing ebook gift cards to the NA market: Livrada and Enthrill. While they both sell ebooks on their respective websites, Livrada seems to have put some extra thought into their efforts. Rather than simply sell ebooks, this Calif.-based startup sells the actual cards which you might find in Fry’s, Target, or one of their other retail partners.

I know it sounds a little odd to sell a physical card on a website rather than¬† digital content, but the cleverness of Livrada’s decision lies not in selling the cards but in the wrapping options.

In addition to just buying the card, you can also pay a little extra and get it wrapped in an envelope made from colored paper, recycled paper, a dictionary page, or a page from some random book. The options vary between the various ebooks, but all offer at least a couple different envelopes.

I suppose some might think this is an obvious idea, but I for one wouldn’t have thought of it.¬† With that said, I love the idea. If I were planning to give these cards I would definitely try to get an eye-catching envelope. Half the fun of the gift card is in the presentation, and I think it would be a lot more fun to get one of these envelopes rather than just the bare card.


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