New 3M ebook reader remains a mystery
It looks like yesterday’s image of the new 3M ebook reader wasn’t actually the 3M ebook reader.
I got an email this morning from a manager with txtr and he clarified a few details. 3M used this image basically as a placeholder in the slideshow. It’s not actually the new 3M ereader. (Curiously enough, one commenter suggested exactly this possibility. I should have listened.) This is still the txtr Reader, and if it ever hits the market it will be sold as the txtr Reader.
I’m rather annoyed with getting handed the shit end of the stick by 3M, so let me tell you what I was told.
The thing is, I didn’t have any much info to work with. 3M gave me this image but not any brochures, nor did they offer to brief me on this. I’m actually still waiting on the hand outs from the booth, so I literally had only the image to work with.
When I write up the post yesterday, I had 2 things in mind. The first was a press release from a week ago and the other was the email I got on Monday. 3M put out, and here is the critical paragraph that made me really push to get a picture of the new ebook reader: Attendees of the ALA Annual Conference will have the opportunity to view a sneak peek of the 3M eReaders and 3M Discovery Terminal, as well as the 3M Cloud Library App for iPad. Visitors to the 3M booth, number 3126, can also enter for a chance to win an hourly drawing for a Nook eReader.
On Monday of this week I reached out to one of the PR people for 3M and asked to see the new 3M ereaders. She sent me that image, and in the email she said: Please find an image attached here, keeping in mind these are a current sample, but not necessarily the exact final lendable hardware.
Parse that sentence however you want, but you will have to agree that one valid interpretation is that the image has at least a vague relationship to the final device. Obviously this is not true.
As I see it, I asked to see the new 3M ebook reader. If that’s not it then they should not have sent me the image.
What do you think?