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Google Nexus 7 Tablet Tipped to Launch Next Week

Our good old rumor mongers at Digitimes revived a rumor earlier today; it looks like they are determined to prove my prediction wrong.

According to their usually reliable industry sources, Google’s new 7″ Android tablet is expected to be unveiled next week at Google I/O. They’re predicting that the Chairman of Asus, Jonney Shih , will also be on hand  at the conference to jointly announce the tablet with Google.

So are they right? At this point, probably. This tablet has been quite thoroughly leaked in the past couple months. Even if you ignore all the rumors, the (deliberately) leaked benchmark test and the (deliberately) leaked photos both suggest that the launch is imminent.

I would expect, though, that most of the other manufacturers would prefer that it not appear next week.  Past leaks suggest the Nexus 7 is probably going to be running the latest version of Android 4.1 on a 1.3GHz Tegra 3 CPU. Screen resolution will be 768×1280, and we know from the photos earlier this week that the Nexus 7 will likely have a 1.3MP camera.

If this thing really hits the market at the predicted price of $199 it’s going to play merry hell on everyone else. It 'll have better specs than anything else at that price point, so at a minimum we’re going to see price cut from just about everyone. Hell, I think even the sub-$100 budget tablets are going to feel the pinch. The Nexus 7 will likely cause a glut of returns, and when those tablets show up as refurbs the bottom of the market will drop.

And the more focused devices like the Nook Tablet and the Kindle Fire will likely both drop below $200, just to stay competitive. And there goes B&N’s market share and what little profit margin they had left.

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Robert June 20, 2012 um 10:42 am

Well, if it’s anything like other ASUS products, the thing won’t actually be easy to find for months. They seem to have a knack for "launching" their hot new product with a handful of units but it remains nearly impossible for normal humans to find, especially at retail, practically until their next product is "launched".

The MS Surface is another offender. For all the hype regarding MS taking a page out of Apple’s playbook, Apple stuff is ready when they announce. Announcing Surface with no date and no price is hardly Apple-like.

Hopefully Google will get this part right and will realize you have to tie the hype to real availability and have a stockpile of these things actually ready to sell next week.

Sturmund Drang June 20, 2012 um 6:43 pm

I have to agree with Robert. My happiness with my ASUS netbook could have made me an enduring customer, but ASUS' consistent inability to live up to it’s marketing this past two years has inured me to thier call.

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