Overdrive saw record traffic over Christmas
Perhaps that’s why I’ve heard reports that their servers were running slow on the day after Christmas.
Anyway, Overdrive have posted some traffic stats for Christmas weekend. This was the first time ever tjat ebook traffic surpassed audiobook.
To show you what happened in one month, we’ve compared usage from Nov. 26-28 (around US Thanksgiving) to Dec. 25-27 (around Christmas).
- eBook checkouts increased a staggering 93%
- Visits to ‘Virtual Branch’ websites were up 60%
- Pageviews were up nearly 70%
Needless to say, Christmas and the days following were the three biggest for library downloads ever. As a whole, 2010 was even more impressive. We’ll have the full stats for 2010 coming next week, so stay tuned.