Pearson Signs Digital Textbook Deal With Russia’s Azbuka
One of the world’s largest textbook publishers has cut a deal to distribute digital textbooks to Azbuka, Russia’s largest digital textbook distributor.
Azbuka (meaning alphabet, or ABC) is a Russian online educational service which offers access to electronic textbooks and additional educational content through its own digital rights management (DRM) technology.
The key idea behind Azbuka is that high quality education should be accessible to anyone, regardless of their social circumstances or where they live. Although customers have to pay for content, Azbuka’s creators say the key to its ‘accessibility’ lies in the fact that electronic textbooks cost less than printed ones. Furthermore, students can access electronic textbooks wherever there is internet, instead of having to wait for them to be delivered to schools.
With some 80% of e-textbook programs in Russia using the Azbuka platform, this is reportedly the largest academic e-content platform in Russia. It’s available on Android, iOS, and Windows.
Is anyone familiar with it? The name has crossed my desk a few times, but what little coverage I can find assumes that the reader is already familiar with Russia’s textbook market, local tech companies, and other topics which are difficult to translate.
Any additional detail would be appreciated.