Plastic Logic’s $400 Russian E-reader was a Pipedream
A few weeks back I brought you the news of PlasticLogic and their new Russian ebook reader. The head of Rusnano (PL’s local business partner) had met with the Russian Prime Minister and they discussed the the new PL ereader and the upcoming pilot program
Guess what? That ebook reader, which was suppose to cost around 12,000 rubles, will actually cost. When it hits Russian store shelves in November it will be priced between 20 and 25 thousand rubles. That would be somewhere around $670 to $840 USD.
Well, that was disappointing. Here I had thought that PlasticLogic had finally figured out how to make a reasonably priced gadget. Nope. Their current model is as over-priced as the one they announced and last year.
The news isn’t all bad, but I’m not sure I believe the good part. PlasticLogic are building a new a new $700 million factory in Zelenograd, and when it’s up and running (several years from now), the price of Plastic Logic’s screens should drop considerably, and then they might be able to hit the 12, 000 rubles price that was quoted a few weeks back.
PlasticLogic are best well known for developing a new screen tech that, 20 months after it was launched, still hasn’t been used on any gadget. The key thing you should remember about PlasticLogic is that their screen tech is low-power and grayscale, but also that it is flexible. PL are a pioneer in this niche.