Reuters Thinks the Apple Watch is Doomed Because Only 25% of a Survey Group Would Buy One
On Friday Reuters reported that:
Apple Inc’s new smartwatch may be a tough sell, with 69 percent of Americans indicating they are not interested in buying the gadget, according to a Reuters/Ipsos poll.
However, the survey also showed limited awareness of the watch. The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days.
Apple overcame skepticism about the iPad and iPod when they first debuted, but the survey suggests that the world’s largest technology company has work to do to make the watch ubiquitous.
The survey also found that 52% of respondents felt that smartwatches were a passing fad. I happen to agree with that, but the most important detail was that 25% of respondents are thinking about buying an Apple Watch.
Think about that for a second.
Half of the survey group hadn’t heard of the Apple Watch until this week, and 25% of said group were interested in buying one.
And Reuters thinks that is a hard sell? Really?
I would say that this is a better description:
I know that’s an old Apple joke, but it’s still funny because it’s still true.
Apple is just about the only company which could release a $17,000 smartwatch and not be laughed into oblivion. Oh, I’m going to point my finger and make fun, but even while I am cracking jokes I will remember that Apple is going to sell more Apple Watches than anyone would reasonably expect.
The Apple Watch could even hit the craziest of the analysts' predictions:
Apple will launch the Apple Watch next year, and the company is expected to sell anywhere from 30 million to 40 million smartwatches in its first 12 months of availability, according to a report citing orders Apple may have placed with suppliers. But 30 million Apple Watches in a year might be a “conservative” number, Morgan Stanley analyst Katy Huberty said in a recent note to investors.
I still think that is madness, but it’s not entirely impossible. If Apple can convince even 10% of iPhone owners to shell out $350 for an Apple Watch then Apple could actually sell 30 million smartwatches in the first year.
But even if Apple doesn’t sell 30 million smartwatches, if for example they sell only 3 million Apple Watches, that’s still more units than any other smartwatch maker managed to sell last year.
And Reuters thinks this is a hard sell?
The only hard sell I see here is Reuters' argument that the Apple Watch is doomed.