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Ridiculous Rumor: Apple iWatch to Run iOS, Ship Later This Year

This probably doesn't exist

This probably doesn’t exist

Have you ever wondered if it was possible for a gadget to manifest itself simply out of the collective desire of the worshiping masses?

As I read the coverage today I am beginning to think we might see that happen.

Bloomberg is claiming (confirmed by The Verge) that the iWatch is reportedly going to ship this year.  I still don’t believe it, but here’s what The Verge wrote:

More details are emerging about Apple’s forthcoming watch, which is targeted for release this year, according to a Bloomberg report this morning and corroborated by our sources. Bloomberg says the watch project has long been a favorite of Apple design chief Jony Ive, who reportedly ordered "boxes" of Nike sports watches for his team to study a few years ago.

The funny thing is, that’s not what I read in the Bloomberg article.

I am generally skeptical of the iWatch rumor (I want to see leaked hardware first) but today’s rumor in particular is nonsense. The Verge is misreporting what Bloomberg wrote, and it looks like the blogs repeating the rumor didn’t bother to go read the original source.

I strongly urge you to go read the Bloomberg article.I did, and my close and careful reading did not find any evidence that Bloomberg actually has any new info. My impression is that the article doesn’t try to prove that the iWatch is under development. All that article actually says is that the watch industry is healthy, Apple’s lead designer Ive bought cases of a Nike Sportswatch some years ago, and (this is important) last month there were rumors about an iWatch.

That’s not enough to go on, IMO.

What Bloomberg does not explicitly say is that they have their own inside sources. I can’t see that Bloomberg has any direct info on the iWatch, and as far as I can tell this article is little more than high-quality clickbait (it worked). Unfortunately hardly any blogs will notice and take it into account.

Or at least that is what I read in the article. Did I miss something?

It might be worth noting that The Verge has a source with inside info, but given how I think misreported the Bloomberg story I am not going to take their claims seriously either. Instead I am going to add this to the unicorn file.

But I will say one thing. Apple has given us a whole new meaning for vaporware. That term generally refers to a company faking up a product demo (think smoke and mirrors), but when it comes to Apple vaporware has gained a new meaning.

Apple’s vaporware gets its name from the orgasmic panting of the blogosphere as it speculates on Apple’s next product.

Tell me I’m wrong.


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Juli Monroe March 4, 2013 um 2:37 pm

Arguably, these paragraphs imply Bloomberg has a source

"Apple has a team of about 100 product designers working on a wristwatch-like device that may perform some of the tasks now handled by the iPhone and iPad, people familiar with the company’s plans said last month.

Features under consideration include letting users make calls, see the identity of incoming callers and check map coordinates, said one of the people, who asked not to be identified because the plans aren’t public."

That said, I don’t disagree with you that the whole thing seems based on a wish and a prayer.

Nate Hoffelder March 4, 2013 um 2:53 pm

Yes, but is that _Bloomberg’s_ source or is Bloomberg merely repeating the rumor that went around last month?

I read it as a repetition, not a new source. It does not explicitly say that a source told Bloomberg these details.

yvonnickb March 4, 2013 um 3:51 pm

if i remember the truth… you were sure too that apple wasn’t going to release an ipad mini!!!



Nate Hoffelder March 4, 2013 um 3:56 pm

I doubted the early rumors, yes, but not the later ones. Given that a bunch of the early rumors were wrong (release date, price, dimensions, or screen size) I don’t see the issue.

Tyler March 4, 2013 um 5:36 pm

I guess you also do not believe the rumors of the Apple Core. A space station with enough fire power to destroy an entire planet.

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