Rosetta Books provide the latest example of how not to promote ebooks
Last year I wrote a few posts about ebook promotions that I thought were poorly conceived, effective, or frankly stupid. Today I encountered a new example.
Rosetta Books are offering 5 ebooks for free right now. These 5 titles have largely been forgotten in print but they all have been made into famous classic movies including, The Graduate, Dr. Strangelove, Field of Dreams, Midnight Cowboy, and A Passage to India. I think they’re all worth getting before the deal ends on 3 June. Here’s where you can get them in the Kindle Store:
I’m sending you to the Kindle pages not because I love Amazon but because these ebooks aren’t being given away in very many places. In fact, you can only find them in only 3 stores (Kindle, B&N, and Copia). I checked on Inkmesh, and you can buy them just about anywhere. But you can’t get them for free.
That has me a little pissed. What’s the point in giving something away if you don’t actually give it away?
What’s worse is that (according to a brief Twitter survey) these titles are only available here in the US Kindle Store. (
Copia and B&N are also US only.) What’s the point in giving away an ebook when you ignore the majority of your potential customer base?
BTW, yes, Rosetta Books do have world rights. Shoeless Joe showed up in the US, WHSmith (UK), eBooks.com (Australia), and eBooMall.com (Netherlands Antilles). It boggles the mind that they’re not exploiting them.
image by anyone123