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Samsung Launches a Projector-Equipped Smartphone in China

beam2Samsung may have a reputation for copying Apple, but there’s at least one way that the Korean gadget maker differs. Rather than offer a one size fits all product in all markets, Samsung will often release a unique device which has been developed or customized for a single market.

Take the Samsung Beam 2, for example. This smartphone launched in China this week on China Mobile, and it packs in a feature that is rarely seen in smartphone. In addition to generally unremarkable specs, the Beam 2 sports a relatively low resolution projector.

This smartphone runs Android 4.2 Jelly Bean on a quad-core 1.2GHz CPU with 1GB RAM, an unknown amount of internal storage, and a microSD card slot. I can find a mention of a single 5MP camera, and in terms of connectivity the Beam 2 supports Wifi, BT, Glonass, and 3G. The Beam 2 also sports a relatively low resolution 4.66″ screen (480 x 800). According to the product listing, this matches the resolution of the projector.

In short, Samsung took a budget smartphone and added a cheap projector.

SM-G3858MSACHM-206146-1That’s a strange device, isn’t it? Given the unimpressive specs, I wouldn’t expect there to be much of a market for this smartphone, but I’m probably wrong. This is in fact Samsung’s second projector equipped smartphone; the first Beam was launched in 2010.

Engadget was not impressed by that phone when they got their hands on it in 2012, but I bet that consumers had a different opinion. Samsung had to have sold enough to make the second model a good investment.


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