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Simon & Schuster Signs Deal With Mofibo, But Not Kindle Unlimited

mofibo[1]Simon & Schuster may have just given us a clue about their interests in the subscription ebook market, and just who they want to work with.

The Bookseller is reporting that S&S has cut a deal with the small Scandinavian ebook subscription service Mofibo. The full terms of the deal have not been disclosed, but it will reportedly boost Mofibo’s catalog to over 20,000 titles in English, Danish, and other languages. (According to one source, Mofibo offered 14,000 titles at the end of August.)

Mofibo charges 99 kroner a month, and according to the press release they represent 60% of the Danish book market.  The deal with S&S will cover titles published in the US, UK, Australia, and India, including works from Dan Brown, Stephen King, James Lee Burke, and Stephen King.


Launched last summer, Mofibo is one of two ebook subscription services in Denmark, but it’s not staying there. This company is planning to expand internationally, and their service is scheduled to be available in Sweden by the end of the year.

Update: Mofibo has launched in Sweden. Thanks, Mikaela!

And now Mofibo, a company which will generate a relatively small revenue stream compared to Kindle Unlimited, has a contract with Simon & Schuster. While the news isn’t a huge surprise, I am surprised that a tiny Danish service scored a deal which Amazon has yet to secure for Kindle Unlimited.

Does this mean S&S won’t sign a deal for KU, can’t come to terms, or is still negotiating?

I don’t know, but if S&S signs more deals with small fry while avoiding KU then Amazon is going to be put at an increasing disadvantage in this market. While KU may boast a large catalog, most of the titles are indie and not big names like Stephen King.

And yes, I am expecting to read that S&S has signed with more ebook subscription services, but I wouldn’t hazard a guess whether KU will be one of them.

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Ebook Bargains UK October 1, 2014 um 5:12 pm

According to DBW Mofibo launched in Sweden a few days ago. Not been able to verify this though.

DBW carry an interest quote from S&S:

“We are delighted to work with Mofibo and believe that our participation in this subscription service and others will encourage discovery of our books and grow the audience for our authors,” says Doug Stambaugh, Vice President, Global eBook Market Development and Strategy, Simon & Schuster.

The intimation being they will continue to support other subscription services bar one.

You express surprise that KU failed to secure a deal when a much smaller outlet has, but we see this as an orchestrated Big 5 boycott. A conspiracy option not covered by the Judge.

Collectively not participating in KU is one of the most potent weapons at their disposal right now. Not participating and simultaneously supporting rival ventures all the more so.

The launch of KU Germany and KU France will confirm, one way or the other.

Macmillan are already experimenting with Skoobe, and the logical next step if for Simon & Schuster and HarperCollins to join Skoobe and the other European subscription services to simultaneously cock a snook at Amazon and deliver minor damage by making top titles unavailable to KU.

Given the number of titles Blloon is planning on launching with it seems likely one or two of the Big 5 have committed here as well.

But very hard to see how Blloon can make much impact in the UK given no brand recognition and the undeniable attractions of KU.

Nate Hoffelder October 1, 2014 um 5:20 pm

The Mofibo website says that the Swedish launch is still in the works. Swedish sources (I linked to one) say the same.

Mikaela October 2, 2014 um 10:59 am

Since I live in Sweden and I just signed up for Mofido, I would say they have launched in Sweden. 🙂

Nate Hoffelder October 2, 2014 um 11:01 am

I stand corrected, thanks.

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