Slant Launches a Blogging Platform Funded by a Pay-Per-Click Model
Web publishers everywhere are grappling with how to keep the lights on, much less pay the writers. Some pay per piece, some try to avoid paying writers much if anything at all, but Slant has hit on a model that should be familiar to ebook publishers.
Slant, a new platform-based publisher, launched in June with a basic, if still unproven model for paying its early base of 100 contributors: Writers get 70 percent of the ad revenue generated by their stories, and Slant keeps the rest.
With the likes of LinkedIn and Medium opening up their platforms to people willing to trade free content for brand cachet, there’s no shortage of places for people to publish their writing. What’s more rare, however, are platforms that actually pay writers for contributions. Slant does pay, and it hopes this difference alone will attract more interest to its platform.
Slant launched in June and has been publishing an average of 300 stories a week on a diverse range of topics, including pop culture (“6 Unintentionally Hilarious Facts About Batman Begins“), sports (“7 Must-See Moments From The Premier League’s First Week“), and politics (“22 Times Ruth Bader Ginsburg Proved How Perfect She Is“). I scanned Slant’s front page this morning, and yes many of the articles have similar clickbait titles.
Slant isn’t saying whether they’ve made the model work, but it’s going to be interesting to see if they can make it work.
This has been tried in the past, with mixed success. Medium, for example, started out with a similar model before realizing that it just wasn’t working for them.
image by nist6ss