Tolino Launches a Self-Publisher’s Portal
The German ebook market is dominated by two major players. The first is Amazon, and the other are the seven dwarves (Thalia, Weltbild, Hugendubel, Club Bertelsmann, Libri, eBook.de, and Deutsche Telekom) which make up the Tolino ebook consortium.
Launched in 2013, Tolino is an ebook platform where the costs are shared among the participating retailers. It has its own servers, mobile apps, ereaders, and tablets, and now you can add publisher’s portal to that list.
Tolino’s new portal is called Tolino Media. It’s free to register, pays 70% of the net (not retail price), and is currently limited to authors from Germany, Austria, Switzerland, and other EU countries. It distributes ebooks to the ebookstores operated by the seven dwarves as well as Tolino partnered ebook sellers in the Netherlands, Belgium, and Italy.
It was developed in partnership with Droemer Knaur, operators of the Neobooks author platform.reports that Tolino and DK have agreed a strategic partnership to jointly develop the Tolino Media platform.
While I jokingly refer to Tolino as the seven dwarves, the fact is Tolino currently claims to have a larger share of the German ebook market than Amazon. Its share of the Italian and Benelux ebook markets are probably smaller, but that doesn’t change the fact that this is a major platform in one of the top 5 ebook markets in the world as well as a major platform in central Europe.