US ebook sales continue to plateau in April while print sales drop
The AAP released their sales figures for April 2011 and the is quite fascinating. The AAP’s member publishers reported that ebook sales for April totaled $72.8 million, and hat’s up a smidgen from March 2011 ($69.9 million) but still down from February ($90.3 million). Print was down in most categories but 20% or more, which makes the ebook figures impressive.
I continue to track and plot the sales figures, and so far it looks like my prediction about a Christmas-related bump and a series of plateaus is staying true.
BTW, I expect another bump in sales in the June figures (or possibly July). Both B&N and Kobo announced a new ebook reader at the end of May, and I suspect that the market growth is largely driven by product launches.