Walmart are the new Kobo affiliate in Canada – Is the US next?
Kobo announced it yesterday, and it took me a while to confirm it. But it’s true.
But there are a few details worth noting. Some reports are saying that Walmart are selling ebooks; that’s not quite true. Walmart.ca won’t actually sell ebooks (like Borders). Instead it will provide a link to Kobo and get credit for sending you there (and probably get a commission).
Walmart.ca also do that with a number of different product categories. For example, the store page I’m looking at right now redirects "Digital Music" to songspark.ca and "Travel" redirects to a travel agency.
So far as I can tell Walmart don’t do anything like this in the US. But they might, and that would be interesting.
It looks like Kobo might already have Walmart lined up to replace Borders when they go under. Now wouldn’t that be a coup? Kobo would go from partnering with a struggling bookstore chain to partnering with the world’s biggest retailer.
image by I am I.A.M.