You probably know that this is a Kindle clone with a 7" LCD screen, Wifi, and support for Kobo ebookstore. What you don't know is that this is a close relative of the Literati. The Lookbook is trademarked, copyrighted, and so on by Merchsource, the company behind the Sharper Image Literati.
Sidenote: I went and found the FCC paperwork. I don't know how I missed it when it was posted back in September.
I still have the white Literati, so I'll compare the 2 ereaders. The Lookbook is slightly shorter and wider than the Literati. It has the USB, power, and SD card slot on the bottom, the Literati has the SD card slot on the upper edge. The Look book has a curved silver back; the Literati's back is beveled.
For the most part they have the same keyboard, but the Lookbook has an extra button: "/". If it had a web browser, that button would come in handy.The Lookbook has page turn buttons, not swipe pads. And the keyboard on the Lookbook is very shiny (that's why the photo looks odd.)
I'm really not impressed with the build quality; it has a cheap feel to it. Look at the picture, and you'll see that the buttons don't line up. It doesn't look any better in person.
The 2 ereaders have the same library setup, ebookstore, and are running the same reading app. But they share the lack of decent annotation and formatting options, unfortunately.
One important difference is that the Lookbook doesn't have the brightness control of the Literati. It also is having trouble finding the ebooks on my SD card. No, wait, it can't find the card at all.
The support page is finally up (the site was down last I checked). They really need to rewrite the user manual; the font is ugly and it contains incorrect details.
That's all for now; I'm going to go play with it for a while.