I just got an email from Kobo. IIn partnership with the NYTimes, they've extended the trial subscription for the daily edition of the New York Times newspaper. You now have the option of a 30 day risk free trial.
Of course, there's a minor problem with this offer. Right now, subscriptions only work with the Kobo iOS app (and the Kobo Wifi), and there's a very good _free_ app for the NYTimes. There's little point in subscribing if you can get the web content free.