It's going up for pre-order on Monday with a surprisingly low retail of 7,980 yen (around $100 USD), and it's scheduled to ship on 19 July. And Rakuten (Kobo's corporate parent) is as deeply involved as you might have expected; the ebookstore will be located on the Rakuten website at: kobo.rakuten.co.jp.
Kobo now sells ebooks and ereaders in 190 countries with content in 60 languages. hey've launched local-language ebookstores (both on their own and with partners) in Australia, the Netherlands, France, , Canada, and Germany. Future plans include Brazil. Past plans included Spain, Italy, and Portugal, though those seem to have fallen by the wayside.
I'm planning to update this post as more information comes in, but do you know the bigger story here? It's the new Epub3 support. Assuming Kobo pulls this off they'll have gotten a step ahead of Barnes & Noble. That's an even more impressive achievement than beating the Kindle to Japan. Of course, when it comes to Epub3 support Apple beat Kobo to it. iBooks officially got support for Epub3 over a month ago, and it in fact supported the format several months back.
This is still a sweet coup over Amazon, but how much do you want to bet that Amazon starts shipping the local Japanese version of the Kindle before 19 July?