As you can see, this design an epaper screen. On one side of the screen there is a swipe pad for navigation (much like the never released txtr eReader) home and menu buttons, and on the edge it has a pair of buttons to manipulate the font size.
This ereader concept includes not just a hardware design but also suggestions about how the software might behave. As you can see from the image at right,the designer envisions a scrolling page turn. Given that faux page curls are what's in right now, I could see this part of the design as being the first to be discarded.
The concept shown in the image above and the gallery below isn't new, and it has been tried once in a while by various ereader makers.
The never released Skiff was supposed to be a magazine ereader with a one-sided design, and the US ereader and tablet importer Southern Telecom at one point sold a 7" (Slick ER-701) and a 9" ereader which looked not too different from what you see here.
None of the devices were all that successful, and that raises the issue of whether the lopsided design concept is as beloved by the consumer is it is by designers. Symmetry dominates the market (in ereaders and most other products), suggesting that appearance might outweigh ergonomics.