Earlier this week Digital Music News posted a chart from Statista which detailed the rise of streaming music as a share of overall revenue for the US music market:
This chart caught my eye because streaming music is the closest analogue to subscription ebooks that I can find in the music market. It's not a perfect analog, but there are enough functional similarities between, say Pandora, and Oyster that I think it's worth looking at streaming music with the viewpoint that this could be the future of ebook subscriptions.
Can you picture a market where 21% of the revenue comes from access and not sales?
I have my ideas, but I want to know what you think.