Kobo Adds Instant Book Previews to its iOS App

kobo itunes ios logoKobo released a new version of its iOS app yesterday. Update v7.7 is a relatively minor update which adds only a single feature (besides the usual bug fixes), and that would be instant book previews.

When Amazon added the sampler section to the Kindle iOS app in December it was clear that they had found a way to encourage readers to not stray out of the Kindle app. Kobo's new instant book previews, on the other hand, serve a different purpose.

Like the instant book previews feature on the Kobo website, the iOS app's new feature lets those without a Kobo account read samples of books in the Kobo Store.

Browsing the samples looks something like this:

kobo instant book previews

I've been playing with the app this morning, and I can tell you that readers get to try all of the same annotation options they will enjoy should they sign up.

This feature is only available to those who don't have an account (I had to log out to find it). This is going to sharply limit the value to Kobo's current customers, but on the plus side this feature will increase the chances that potential customers will sign up.

Still, I'd rather see Kobo offer this feature to current customers as well, wouldn't you?

You can find the app in iTunes.

About Nate Hoffelder (11579 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Trackbacks & Pingbacks

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