New Rumor: Amazon is Working on a Smartphone

New Rumor: Amazon is Working on a Smartphone Rumors Now that we know that Amazon has a front-lighted Kindle on the way, it's time to start passing around rumors of their next product. A Chinese tech blog is reporting that Amazon has a smartphone in the works.  According to their source, an exec with Shanda Interactive, the Kindle Phone could very likely hit the market in late 2012 with a retail of around $150.

Just for my own personal amusement, I'm calling it the Amazon Blaze.

The source then goes on to speculate that the Blaze is going to feature a 4.3" Sharp  screen with qHD resolution (960x540). It's going to be running on a 1GHz dual core CPU. The OS isn't mentioned, but I think there's a better than even chance it could be running Windows Phone, and if that doesn't work out then it might run iOS.

There's no manufacturer mentioned other than vague hints that a Shenzhen OEM is involved, but Ericsson is being tossed around as the development partner. That is certainly  not impossible, and it is no less implausible than any other part of this rumor.

P.S. The Blaze is the name of a fictional Amazon phone that Android Police invented last year.  I find it doubly amusing that life imitates art.


About Nate Hoffelder (10024 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

5 Comments on New Rumor: Amazon is Working on a Smartphone

  1. Did your source mention iOS, or are you being facetious? There’s no way I can see Apple licensing iOS to Amazon, or anyone else for that matter.

  2. Good one on the OS, Nate! Will be interesting to see how this plays out. If Amazon does release a phone I could see it dominating the Android smartphone market the way the Fire has done for Android tablets. Interesting how they are going the opposite route the Apple did but ending in the same place with a hardware and software/appstore/service that are tightly integrated. Now they just need an Amazon store…..

  3. I wonder if Apple will end up losing to Amazon, just as it lost to Windows in the PC era. The Mac/Iphone might be better technology, but in the end just-good-enough-ness and ubiquity win out.

    Amazon does far more than sell digital products. In the US, at least, they sell pretty much everything. If almost all shopping goes eventually digital, the Amazon ecosystem might end up dominating.

    Though Google (and it looks like Facebook soon) have their own mobile/digital ecosystems, so perhaps the market won’t be swallowed completely by just one player.

    To be sure, these are wild predictions; but interesting to think about.

  4. Coincidentally, Blaze is also the name of TIs reference platform for smartphones. TI worked with Amazon on the Fire tablet. Fantasy might not be too far off from reality.

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  1. Amazon Once Again Working on a Smartphone - The Digital Reader
  2. Rumor: Amazon's Smartphone Entering Production in June? | The Digital Reader

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