Much to everyone’s surprise, Amazon has not succeeded in killing off the publishing industry – not in the first half of 2012, at least. Sales are up in a number of categories.
Children’s books sales are up across the board, with increases ranging from 12% to 37% for paper books and 250% for children’s ebooks. For adult books, however, the results were mixed. Hardback and paperback held their own when compared to the first 6 months of 2011, showing about a 2% increase. eBooks and audiobooks each did quite well , with the AAP reporting a 32% and 34% increase, respectively.
The one downside was mass market paperbacks, which reportedly saw a 20% drop in sales. I suspect much of that was replaced by ebook sales, which saw a much larger increase than the $50 million lost in the mass market category.
image by Brett Jordan