When Flipboard launched just over 2 years ago the developers made a big deal about how the news aggregator was going to offer content to readers based on what they read, what they ignored, etc, all with the goal of providing a seamless and entertaining reading experience. This worked well for Flipboard, and it even helped them grow to support over 50 million users, but today that changes.
Earlier this evening Flipboard launched Flipboard 2.0. In addition to helping readers find entertaining content, Flipboard is also going to enable them to build their own digital magazines by selecting from a reader's existing content sources, articles that have been saved, and new sources that are suggested by Flipboard. This extends beyond text articles to include photos, audio, and video, all of which is promised to look pretty in the final product.
Check out this demo video:
Readers can share the magazines they create, though they will have the option of making a private magazine. This is going to move Flipboard squarely into competition with Paper.li, a 3-year-old service that lets users build digital newspapers from Twitter feeds, hashtags, and the like.
Other new features include integrated comments, a recommended reading section, and optional Facebook Open Graph integration. This last feature is designed to bring your Flipboard activity into your Facebook page in more meaningful ways.