Amazon Now Hiring Kindle Sales Reps, Also Recruiting Indie Bookstores

AmazonRetail_2013_04_21[1]Editor’s note: No, this is not a delayed April Fool’s Day joke.

When I caught up with Kobo at BEA 2013 last week they made a big deal about how their ABA member partners were having a positive effect on their ebook sales. It seems Amazon has also noticed Kobo’s success, because the retail giant appears to be building a similar network of retail partners.

Update: Amazon officially launched the program in November 2013.

Reports have been coming in for the past week that Amazon is trying to recruit indie bookstores to sell the Kindle. The first to report this shocking news was Los Angeles-based Skylight Books.

This indie bookseller posted on their blog last week that they got a call from an Amazon rep:

so i got a phone call today from a representative of Amazon! apparently, he was given the task of reaching out to independent bookstores in order to ‘build’ a ‘relationship’ with the indies in order to ‘partner’ with us in a program to sell Kindles in our store…yea, really. so, in my most incredulous voice i asked him if he was serious and stated flatly that we wouldn’t be interested.

I haven’t been able to confirm the accuracy of this story, but other sources have indicated that this isn’t the only bookseller to be telemarketed by Amazon. One report even lead back to an email for the Amazon Kindle Wholesale Team. That in and of itself is not newsworthy (I knew of that team already), but it does provide convincing supporting evidence that this story is true.

Update: Shelf Awareness beat me to this story this morning, and they have a second bookseller who reports that he too was contacted by an Amazon rep.

But we now know for sure that Amazon has approached at least one other independent bookseller about selling Kindles. Roger Page, co-owner of Island Books, Mercer Island, Wash., was standing near his wife, Nancy, when she fielded a call like the one made to Skylight Books. “I believe they mentioned the word Kobo and said they could offer competitive prices,” he said, adding that he suspected the caller was “somebody low down on the totem pole” and describing Nancy’s response as “very firm.”

But never mind the unconfirmed story; there are other signs today that Amazon is much more interested in brick-and-mortar stores than they used to be. I have discovered new job listings on the Amazon website for field sales reps for the Kindle.

Amazon is currently looking to fill 10 different positions for a “Field Sales Representative – Kindle” (as well as a management position). The locations for the sales reps are spread across the US and are focused on major metro areas like Seattle, NYC, Los Angeles, Orange County, and San Francisco.

So far as I can tell these listings are brand new; they certainly weren’t there when I was researching a related story in late April. The job is a part time position with duties including being a Kindle evangelist, leading training sessions, and so on. There’s not much in the job descriptions that is really all that unusual for a sales rep, but there is one line that caught my eye:

Participating in assisted selling activities on weekends at select retail locations

That seems a little intense when compared to Amazon’s past interest in retail sales, don’t you think?

So far as I know Amazon had previously focused their efforts on getting into retail chains like Staples, Target, Microcenter, and the like.  But that task doesn’t seem to fit with the impersonal sales of a major retailer.

Instead, I think that “assisted selling activities” would more closely describe pitching the Kindle at book fairs, author signings, and other more personal events. You know, the kind of events that a bookstore might run.

I’m not suggesting that Amazon will have much luck in convincing bookstores to sell Kindles, but I do think they are working towards that goal. And Amazon has convinced Waterstones to be their partner in the UK, so this clearly isn’t impossible.

And it would also be a good idea. Over the past year Amazon has lost a number of retail partners as major retail chains have decided to stop pimping for their competition. Both Target and Walmart stopped carrying Kindles in 2012, costing Amazon shelf space in thousands of retail stores.

Still, the bookseller at Skylight Books is probably a good example of the response Amazon will receive. This bookseller asked that Amazon fulfill a couple requirements before he would agree to be a partner:

  • Amazon has to stop its predatory business practices such as undercutting the prices of an entire market of products (books) that they themselves do not depend on for revenue and/or creating sleazy apps that encourage people to buy from Amazon while they’re actually standing in a bookstore.
  • Amazon needs to start paying sales tax in all 50 states of the union and stop sucking all the money out of every community they infiltrate.

I don’t see that happening, do you?

P.S. I am still trying to find out more about this story, and I am waiting to hear back from Amazon. If you know of an indie bookseller who has been contacted by Amazon, please let me know in the comments.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. ucfgrad935 June, 2013

    Gotta love the snarky comment about Amazon paying sales tax in all 50 states. If the bookstore owner wants that to happen perhaps they need to contact the people responsible for the fubar tax code – their US Representative or Senator. :rolleyes:

  2. Rob Siders5 June, 2013

    Missing from the bullet points above was this gem:

    the Kindle has to be open source

    I wonder if he made that a precondition for partnering with Kobo.

    … stop sucking all the money out of every community they infiltrate

    Ignoring, of course, the communities where they have have fulfillment centers and all of the communities they ship to 250 days per year. (Note: I’m assuming all of those warehouse workers and delivery personnel are paid for their labor.)

    1. Beth Spencer6 June, 2013

      Rob, yes, Amazon pays its warehouse workers. And they pay as well:

      1. Rob Siders12 June, 2013

        While I don’t doubt for a moment that working in a warehouse in the summer is shitty—so is working in a lumber yard, or in construction, or the army, or an airline—it doesn’t change the fact that saying Amazon “sucks all the money out of every community they infiltrate” is patently false. It may not be a great job or one that you want, but those workers buy stuff in their communities every day.

  3. […] the story from June about Amazon recruiting indie booksellers to promote and sell the […]

  4. […] To be honest, none of this comes as a surprise. The general tenor of the responses matches with what the very first bookseller said when news about this program broke in June. […]

  5. […] they’re staffed by anyone from Amazon. While Amazon has been hiring Kindle field reps since June of this year, those reps would likely be more willing to talk than the one employee cornered by the WSJ […]

  6. […] know that Amazon has been hiring Kindle field reps since June 2013 and that they have at least one based in the SF metro area, but were any Amazon reps at the pop-up […]


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