BlogLovin Raises $7 Milion in Series A Funding Round

Proving thatlogo-bloglovin[1] there is more to news readers than Feedly, niche blog reader service Bloglovin announced that they had raised a $7 million in funding.

Bloglovin was initially started as an RSS feed reader, but it has since grown to include more features for browsing and sharing popular content as well as new ways for bloggers to interact with readers. The service was founded in 2007 in Sweden, but the company shifted its offices to NYC last year. It now serves more than 16 million monthly website visitors, a sizable increase from the 10 million a month reported in November 2013.

According to Bloglovin CEO Joy Marcus, “The investment will be used primarily to recruit engineering talent.” She continued “Our focus remains on enhancing the user experience, particularly around discovery and curation, as well as growing our key women’s lifestyle verticals, including fashion, DIY, beauty, and food.”

This round of funding was lead by European investor Northzone, with participation from Lerer Ventures, White Star Capital, Bassett Investment Group, and Betaworks, owners of Digg and Instapaper.



Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Emil Vikström3 April, 2014

    Thanks for covering the story about us! We are very excited about this! Just want to point out that Joy is a woman. Cheers!

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