Apple may be winning the smartphone market and still lead consumer tablet sales, but report after report says that they’re losing out on school sales. And according to Futuresource, that trend continued in the 4th quarter of 2014.
This consulting firm released a new report yesterday which said that that Chromebooks completely overtook the iPad last quarter. Their estimates put the Chromebook at a combined 39% market share, passing the iPads (26%) as the bestselling device type on the market.
Futuresource believes that over 3 million of the cheap notebooks were sold to US schools in 2014. If accurate, this would likely mean that the number of Chromebooks in use i schools are probably outnumbered by iPads, but that will likely change over the next year if this trend continues.
Apple has faced several setbacks in the educational market over the past year, including most notably the embarrassing debacle which was the LA school district’s billion dollar iPad program.
That program was supposed to distribute 600,000 plus iPads, giving one to every student, but was beset by technical (the students readily bypassed the security), logistical (iPads were distributed and then vanished), financial (the program was funded by construction funds – illegally), criminal (the FBI started an investigation in December 2014), and ethical (the deputy LAUSD Superintendent was a former Pearson exec), and finally, personnel issues (the LAUSD Superintendent resigned last fall over this boondoggle).
All in all, that one project managed to cover just about all of the wrong buttons. Just about the only ones they missed involved dead hookers and/or illegal drugs.