In the Future, Everyone Will be the CEO of Barnes & Noble for Fifteen Minutes

In the Future, Everyone Will be the CEO of Barnes & Noble for Fifteen Minutes Barnes & Noble Barnes & Noble has had three CEOs in the past four years, and now it is Demos Parneros's turn in the hot seat.

Barnes & Noble has been struggling to find someone to helm its drifting ship. After an eight-month search for a CEO, it promoted Demos Parneros to the role, just five months after he joined the company as chief operating officer.

Parneros has little book-selling experience to speak of—prior to his arrival at Barnes & Noble in November, he held several management positions at Staples since 1987—but it’s not clear this is much of a disadvantage. Even the most experienced hands in book retailing have struggled to keep up with the industry’s massively changing landscape, which helps explain why the company has churned through three CEOs in three years.

Parneros's predecessor only held the job for 8 months before getting canned. Barnes & Noble has in fact gone through so many CEOs in the past four years that they have had to start a waiting list.

I have signed up to be the CEO of B&N starting on 5 March 2019.

I see it less as a job than as my entry into a betting pool. If B&N goes under on my watch, I will get to steal the office furniture.

image by BryanAlexander

About Nate Hoffelder (10074 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on In the Future, Everyone Will be the CEO of Barnes & Noble for Fifteen Minutes

  1. Don’t forget that they still do have some books! If it does, indeed, go under on your watch, you’ll still get the books too. 😀

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