It looks like Amazon may have begun its irregularly scheduled leaks in anticipation of a new Kindle launch.
Earlier today an announcement was made on the Weibo social network that Amazon would be holding an event in next week on the 17th in Beijing. The event will be held at the Beijing·Zhuzhong Art Museum at 1:30 pm local time (1:30 am US eastern time).
The graphic doesn't say anything specific about the new Kindle, although to be honest I'm not sure exactly what it says (Google Translate doesn't work well with Chinese).
I have queried Amazon on this topic, but I have not received a response. It's hard to tell you what that means, but I can assure you I will be keeping an eye out for additional leaked details.