Two-Thirds of Polish eBooks Users Use Kindles
Despite of hopes to the contrary, Amazon has largely ignored the Polish ebook market. It has no local Kindle Store there, and doesn’t even support Polish as a language option in KDP.
A new survey suggests that may have been a mistake.
The research institute ARC Rynek i Opinia revealed earlier this year that 2/3 of ebook users in Poland use the Amazon Kindle., with Pocketbook and Poland’s own InkBook brand coming in distant second and third place (11% and 7%, respectively).
Kindle was by far the most popular hardware, but when it came to apps, iBooks tied with the Kindle app for first place, with Adobe DE finishing out the top 3 (21%, 21%, 17%).
The most common way to get an ebook was free from official sources (67%), followed by purchased (55%) and borrowed from a friend (40%). Those who do buy ebooks report that they mainly(90%) buy for themselves.
Mystery and crime novels were the most popular genre among Polish ebook readers, followed by fantasy, horror, and how-to books.
These survey results are based on a survey of 1107 Polish readers who had read at least three books in the past year. Around half (576) had read ebooks, and a quarter (306) had listened to an audiobook.
The survey was commissioned by Polish media retailer Virtualo, and can be downloaded from its website. This company sells Kindle format ebooks, and is one of several local retailers that moved into the Polish ebook market years ago when Amazon declined to do so.
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