Plastic Logic’s $400 Russian E-reader was a Pipedream

A few weeks back I brought you the news of PlasticLogic and their new Russian ebook reader. The head of Rusnano (PL's local business partner) had met with the Russian Prime Minister and they discussed  the the new PL ereader  and the upcoming pilot program Guess what? That ebook reader, which was suppose to cost around 12,000 rubles, will actually cost nearly twice as much.  When it hits Russian store shelves in November it will be priced between 20 and 25 thousand rubles. That would be somewhere around $670 to $840 USD.

Well, that was disappointing. Here I had thought that PlasticLogic had finally figured out how to make a reasonably priced gadget. Nope. Their current model is as over-priced as the one they announced and killed last year.

The news isn't all bad, but I'm not sure I believe the good part. PlasticLogic are building a new a new $700 million factory in Zelenograd, and when it's up and running (several years from now), the price of Plastic Logic's screens should drop considerably, and then they might be able to hit the 12, 000 rubles price that was quoted a few weeks back.

PlasticLogic are best well known for developing a new screen tech that, 20 months after it was launched, still hasn't been used on any gadget. The key thing you should remember about PlasticLogic is that their screen tech is low-power and grayscale, but also that it is flexible. PL are a pioneer in this niche.

About Nate Hoffelder (11466 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on Plastic Logic’s $400 Russian E-reader was a Pipedream

  1. Plastic Logic’s product should have been a hit. A rugged bistable screen that doesn’t shatter when mis-treated. It’s such a shame that they haven’t managed to get an actual product to market.

    As for getting the price down by half in ‘several years’ — well, that’s hardly news in the electronics industry. The original Kindle came in at $399. Here we are, less than four years later, and the far more capable Kindle 3G is available for $189, or $139 is you don’t mind a few ‘screensaver’ ads.

    Such a shame.

  2. ???????????? ??????????? ?????? ???????? ? Plactic Logic 2000 ?????????? ????????? ?? 12 000 ?????? ($ 400), ? ? ??????? ????? ???????? ? ????????? ?????????? ? ???? ??????? ??????????? ???????????, ???? ?????????? ???????? ???????????.

  3. Russian Ministry of Education commissioned in 2000 Plactic Logic electronic textbooks for 12 000 rubles ($ 400), and in the future when built in Zelenogda the world’s largest factory of plastic electronics, the price of the device znizitsya much.

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