HarperCollins to Test Overpriced eBook Bundles in the UK

The2037650941_3ed16905b8_m[1] greatest publisher in the UK has announced a new partnership with Foyles, a London based bookseller. Foyles, a chain of 8 bookstores, will be running a pilot bundle program. They plan to sell 8 HarperCollins titles, including Catastrophe by Max Hastings, The Demon Dentist by David Walliams, Americanah by Chimamanda Ngozi Adichie, and Faster Than Lightning by Usain Bolt, as paper/ebook bundles. Each paper book will come shrink-wrapped and include a voucher which can be redeemed online for a digital copy of the book.


The voucher will only be valid in Foyles' own ebookstore, which is powered by txtr, and cannot be redeemed in the Kindle Store or elsewhere. A Foyles spokesperson said the price of the bundles will be around £5 more than buying the hardback title alone, but that's not quite true.

foyles ebook bundle

A quick comparison of Foyles and Amazon UK reveals that the bundle price for, say, Americanah is higher than if you had bought the Kindle edition and hardback separately on Amazon (£25 vs £22.20). The bundle for Catastrophe by Max Hastings also costs more at Foyles than at Amazon UK (£36 vs £23), and that's not the only example.

Charlie Redmayne, CEO of HarperCollins UK, said the bundling scheme was a first for a UK bookshop. He said: “HarperCollins is always keen to experiment with getting our authors’ work into the hands of readers in as many different formats as possible. We are delighted to be part of this industry first with Foyles, and are very much looking forward to seeing how readers respond.”

If these prices are any indication then readers will probably respond by buying content elsewhere. While I am all in favor of bundles, I would think that the point would be to offer customers a better deal. This program certainly doesn't seem to do that.

The Bookseller

image by fadilbotak


About Nate Hoffelder (11471 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on HarperCollins to Test Overpriced eBook Bundles in the UK

  1. Hmm, those prices don’t make me want to rush out and buy! You’re right, the point of bundles is usually to offer a better deal. Since hardbacks have a large markup anyway, couldn’t they include the ebook as a freebie?

    Personally I’ve never understood why you’d want the same book in more than one format anyway, but it seems a popular idea so I suppose other people have different reading habits.

1 Trackbacks & Pingbacks

  1. HarperCollins Partners with Kobo, Launches a Book Bundle Pilot in Australia - The Digital Reader

Leave a comment

Your email address will not be published.