Amazon Quietly Starts Kindle Fire Discounts for Prime Members

Amazon's5155SyGfEgL._AA280_[1] loyalty program offers customers shipping discounts, free ebooks, and free streaming video, making it a very nice deal at $79 (or $99, which is what we will be charged next time around). Yesterday Amazon sweetened the deal with new discounts on the Kindle Fire tablets.

In addition to launching a sale yesterday, Amazon also expanded the rewards offered to Prime members to include a 10% discount on the Kindle Fire HDX and the second-gen Kindle Fire HD.

And to make things even better, you can combine 10% discount with yesterday's sale. Prime members can now buy the pricy Kindle Fire HDX 8.9 for $305, down from a regular retail of $379. The Kindle Fire HDX can be had for $$179, and the Kindle Fire HD is similarly discounted.

The Prime member discount is not explicitly mentioned on the product pages, but there is a quiet little blurb (which I missed yesterday). The discount is applied when you complete the order process.

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Some pundits have been expecting Amazon to announce this type of discount since before the first Kindle Fire launched. In fact, wild speculation that Amazon would give away Kindles to Prime members circulated any number of times in 2010 and 2011. One fellow even graphed the price drops for the Kindles and predicted that the price would reach zero by November 2011. That didn't happen, obviously.

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About Nate Hoffelder (11382 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on Amazon Quietly Starts Kindle Fire Discounts for Prime Members

  1. Good catch! Too bad I have absolutely no need for a Fire.

  2. Al the Great and Powerful // 15 April, 2014 at 1:05 pm // Reply

    Yup. It’s like a sale on snowblowers, as far as I’m concerned – a great deal on something I don’t have, don’t want, and don’t need.

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