You’re not going to believe the crap Borders are trying to pull with gift cards

You're not going to believe the crap Borders are trying to pull with gift cards Bookstore eBookstore The parent company of the  Australian Borders chain (no relation to the US chain) went into administration (the Australian equivalent of bankruptcy) yesterday. Redgroup Retail then decided to go for double or nothing by pissing off the few customers they have left.

They've changed their policy on gift cards, and the change is probably illegal. According to the Canberra Times:

The booksellers have instructed staff to require customers spend double the total value of the certificates, just a day after insiders at the company told BusinessDay that the vouchers would likely to be honoured pending the administrators Ferrier Hodgson's final decision.

Angus & Robertson, another part of the failed REDgroup owners, are also demanding customers spend twice the amount on the voucher. The demands are confirmed on both booksellers' websites.

Double, can you beleive it?

RedGroup just guaranteed the death of their company. The people who have gift cards from a bookstore generally buy a lot of books. After this, they won't be buying them from any of Redgroup's stores (Borders, Angus & Robertson, Whitcoullls).

via Oz-E-Books

image via Flickr

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

3 Comments

  1. carly18 February, 2011

    This is actually a common bankruptcy practice. The Sharper Image pulled the same thing when they went bankrupt:

    Reply
    1. Nate the great18 February, 2011

      I missed that one. Interesting.

      Reply
  2. Kerry18 February, 2011

    It was only a week ago that we took our 7-year-old to spend his birthday book vouchers. We thought about waiting til this weekend because we had a busy couple of days ahead, but decided to go Friday night. I’m so gald we did.

    Reply

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