You’re not going to believe the crap Borders are trying to pull with gift cards

You're not going to believe the crap Borders are trying to pull with gift cards Bookstore eBookstore The parent company of the  Australian Borders chain (no relation to the US chain) went into administration (the Australian equivalent of bankruptcy) yesterday. Redgroup Retail then decided to go for double or nothing by pissing off the few customers they have left.

They've changed their policy on gift cards, and the change is probably illegal. According to the Canberra Times:

The booksellers have instructed staff to require customers spend double the total value of the certificates, just a day after insiders at the company told BusinessDay that the vouchers would likely to be honoured pending the administrators Ferrier Hodgson's final decision.

Angus & Robertson, another part of the failed REDgroup owners, are also demanding customers spend twice the amount on the voucher. The demands are confirmed on both booksellers' websites.

Double, can you beleive it?

RedGroup just guaranteed the death of their company. The people who have gift cards from a bookstore generally buy a lot of books. After this, they won't be buying them from any of Redgroup's stores (Borders, Angus & Robertson, Whitcoullls).

via Oz-E-Books

image via Flickr

About Nate Hoffelder (10073 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on You’re not going to believe the crap Borders are trying to pull with gift cards

  1. This is actually a common bankruptcy practice. The Sharper Image pulled the same thing when they went bankrupt:

  2. It was only a week ago that we took our 7-year-old to spend his birthday book vouchers. We thought about waiting til this weekend because we had a busy couple of days ahead, but decided to go Friday night. I’m so gald we did.

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