When you can’t get the marketing dept to drop a hint on the release date for gadgets, it’s time to do an end run.Wait until a senior manager is in public and ask directly.
That’s what Bloomsberg did when they interviewed the head of Sony digital reading division. Guess what? Sony will indeed be releasing new models in August.
Sony Corp., Japan’s largest exporter of consumer electronics, plans to introduce a line of upgraded digital book readers in the U.S. as early as next month to challenge Kindle-maker Amazon.com Inc.
When the Consumer Reports rumor came up last month, I said that CR probably had the date wrong and the new Sony Readers would likely be released in August. It looks like I was right.
There’s no details yet on the specs, features, or prices.