Back in 1984, Apple introduced the original Macintosh to the world with what is now one of the best known gadget commercials ever. Apple drew on the themes from the book 1984 to create the impression that the Macintosh would shatter the gray, monolithic, controlling overmind and free the workers.
It was a great commercial, but it has also come back and bit Apple in the ass now that they are the monolith that they were fighting in the commercial. Admittedly, Apple’s products aren’t as drab and gray as in the commercial (not anymore, at least), but they are no less uniform. And Apple does like to present the image of a monolith with but a single voice.
So when did that happen?
And more importantly, what is the chance that someone might free us from Apple?