Who Loves eReaders? (infographic)

According to the following infographic, the answer is paralegals, iPod owners, and country club members.

The market research firm BlueKai pulled this together from  number of sources. It’s focused on the ad potential of ereaders, but it is still a fascinating read.

The full sized infographic is after the break.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. CJJ7 February, 2012

    That makes me cringe. How far away are we from “This epage is brought to you by Charmin-‘Because the world still needs some paper products’ “

  2. the rodent7 February, 2012

    The next big ad platform? Ugh! Say it ain’t true. I *despise* when companies advertise at me using a product that I bought and paid for — like an e-reader device and the books on it. I *pay* to keep advertising out of my face; not to provide companies with a means to give me more of it…

  3. […] via The Digital Reader.  February 9, 2012 | By Piotr Kowalczyk Previous Tweet !function(d,s,id){var […]

  4. […] Reports vary on the actually percentage of the population that actually own an ereader but general consensus agrees that after the holiday season this year it is only about 19 percent of the population that […]

  5. […] infographic posted over here has been popping up in my Twitterstream for a while but it’s only today that I finally looked at […]


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