Who Loves eReaders? (infographic)

Posted on 7 February, 2012 by Nate Hoffelder in Infographic // 5 Comments

According to the following infographic, the answer is paralegals, iPod owners, and country club members.The market research firm BlueKai pulled this together from  number of sources. It's focused on the ad potential of ereaders, but it is still a fascinating read.The full sized infographic is after the break.

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Who Loves eReaders? (infographic) Infographic

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About Nate Hoffelder (10760 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."
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2 Comments on Who Loves eReaders? (infographic)

  1. CJJ // 7 February, 2012 at 8:18 pm // Reply

    That makes me cringe. How far away are we from “This epage is brought to you by Charmin-‘Because the world still needs some paper products’ “

  2. the rodent // 7 February, 2012 at 10:57 pm // Reply

    The next big ad platform? Ugh! Say it ain’t true. I *despise* when companies advertise at me using a product that I bought and paid for — like an e-reader device and the books on it. I *pay* to keep advertising out of my face; not to provide companies with a means to give me more of it…

3 Trackbacks & Pingbacks

  1. Who Is the Typical Ereader Buyer? [Infographic] | Ebook Friendly
  2. Should Libraries Get Out of the eBook Business? | Librarian by Day
  3. The Seven Words That Will Kill Books - The Digital Reader

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