Kobo Releases TV Commercials in Time For Father’s Day (video)

Kobo has been taking a look at all the ways they come up short against Amazon and B&N, and today I learned that apparently they feel they need to start making bad TV commercials to make up for their lack of advertising.

They posted a compilation of the commercials to their Youtube account today. The commercials  are pretty tacky, but now that I’ve seen them all twice I’m beginning to suspect that was on purpose.

I mean, I know used car lots that could do commercials like this; if Kobo wanted to do better they would have.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Mike Cane7 June, 2012

    Those are really painful to watch. Srsly, if you are apt to call your Dad a cliche, are you going to want to buy him ANY kind of gift? While B&N, Amazon, and Apple tug at heartstrings, these Kobo ads are like nails on a blackboard.

  2. Tyler7 June, 2012

    I think it’s $79 at Best Buy since they are trying to dump them.

  3. Myself8 June, 2012

    I stopped at Dadism number 353438. Did I miss something cool?

  4. Kobo lança anúncio de TV para o dia do pai | eBook Portugal11 June, 2012

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