Kobo Releases TV Commercials in Time For Father’s Day (video)

Kobo has been taking a look at all the ways they come up short against Amazon and B&N, and today I learned that apparently they feel they need to start making bad TV commercials to make up for their lack of advertising.They posted a compilation of the commercials to their Youtube account today. The commercials  are pretty tacky, but now that I've seen them all twice I'm beginning to suspect that was on purpose.I mean, I know used car lots that could do commercials like this; if Kobo wanted to do better they would have.

About Nate Hoffelder (11040 Articles)

Nate Hoffelder is the founder and editor of The Digital Reader:

“I’ve been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It’s a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog.”

3 Comments on Kobo Releases TV Commercials in Time For Father’s Day (video)

  1. Those are really painful to watch. Srsly, if you are apt to call your Dad a cliche, are you going to want to buy him ANY kind of gift? While B&N, Amazon, and Apple tug at heartstrings, these Kobo ads are like nails on a blackboard.

  2. I think it’s $79 at Best Buy since they are trying to dump them.

  3. I stopped at Dadism number 353438. Did I miss something cool?

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