eBookstore Turns One logoIt’s been just under a year since Macmillan announced plans to launch an ebookstore at, and what a year it’s been.

This ebookstore, which was one of Macmillan’s two major DRM-free efforts of 2012, got a lot of attention last year. The ebookstore broke with the much of the rest of the publishing industry and had a novel goal of selling DRM-free Epub ebooks directly to customers.

It was going to sell all of the frontlist and (available) backlist titles from Tor, Forge, Orb, and other imprints by the SF publisher Tor/Forge Books. No major publisher had made a similar effort, so I was eager to see if this ebookstore could succeed at selling ebooks and (more importantly) making customers happy.

Admittedly, it hasn’t actually been a year since this ebookstore was announced, but with BEA 2013 kicking off tomorrow I thought that now would be the right time to look back and chart this ebookstore’s success.

Or rather its lack of success.

The thing is, Macmillan may have announced the ebookstore but they never actually got around to launching that ebookstore. Sure, there is an announcement and there is even a page on, but that page still shows the same placeholder image it showed last year: eboosktore summer 2012

I think they may have missed the window by a little bit, don’t you?

So what happened to the ebookstore? I don’t know.

When I realized today that the launch had never happened I queried and Tor/Forge and asked for an update. I have not yet received a response, nor even an acknowledgement that they might get back to me. If I do get more info I will add to this post, but at this point it looks to me like the planned ebookstore may have fallen by the wayside.

Update: A reader has pointed out that Tor UK has an ebookstore on the PanMacmillan website (thanks, RobC!). IMO that makes it doubly curious that never launched an ebookstore.

P.S. I seem to recall that back in 2008 Macmillan had talked big plans about launching their own ebookstore. Does anyone remember what happened to those plans? I don’t recall that there was ever a launch, but I could be wrong.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. cookie27 May, 2013

    Who is Macmillan fooling. Fold up before you sink any money into that pit.

  2. Gary27 May, 2013

    I really don’t understand the secrecy.

    They announced that they were going to open their own ebook store. Then, nothing.

    When 6 months of silence had gone by after the proposed opening date, it was obvious that the bookstore plan had been cancelled. Why then is is so hard to make a simple announcement to that effect?

    1. Nate Hoffelder27 May, 2013

      I would describe it as silence, not secrecy, but that would be helpful, yes.

      Right now everyone remembers that the ebookstore was announced and assumes that it was eventually launched (here’s one example).

  3. igorsk27 May, 2013

    Tor ebooks are listed on, though you can’t buy them directly from there – they offer several third-party shops for choice.

  4. Thomas27 May, 2013

    I recall seeing a post somewhere on their website that they had decided not to sell their books directly, but never gave a reason. I think it was in response to a comment of the original announcement, but I’m not sure.

  5. Fbone27 May, 2013

    Their contract with Amazon and other e-tailers prevent them from selling their titles at a lower cost on their own website. It may not make sense spending the resources to open an ebookstore at list prices.

    1. Nate Hoffelder27 May, 2013

      This might well be true, but if it is then why did they announce it in the first place?

      And why make such a big deal out of it? The original announcement was made at BEA 2012, with Scalziand Doctorow on stage.

      1. Fbone27 May, 2013

        Was the announcement made during Agency pricing? The accountants may now believe they can’t compete with Amazon et al.

        1. Nate Hoffelder27 May, 2013

          Macmillan settled in February 2013 only weeks after denying any culpability and promising to fight the court case out to the end. I’m not sure that would have had any effect on a Summer 2012 launch.

          And even if it did, that settlement would have given a graceful way to back out.

  6. Fbone27 May, 2013

    Spring of 2012 they could compete with Amazon and the others. No lawsuit. By late Summer 2012 they knew Agency model will end and no need for online store. It would explain their silence since companies don’t comment on pending litigation or contracts.

    Why would Tor open an ebook store with prices higher than Amazon, B&N, etc?

  7. RobC27 May, 2013

    They have an eBook store in the uk:

    1. Nate Hoffelder27 May, 2013


  8. Bill Smith28 May, 2013

    Most of the Tor books are available on, which I believe is run or affiliated with Brandon Sanderson, who has taken the realms on Robert Jordan’s Wheel of Time series.

  9. […] of Macmillan said they’d be selling DRM-free ebooks directly from their own site, but we have seen no evidence that they actually ever […]


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